The proof is in the coverage.

Good PR should lead somewhere. Over the course of my career, I've helped organizations, experts and clients earn coverage across national, business, healthcare, education, technology, trade, podcast and regional media. Here's a sample of publications where I've landed client placements.

Coverage by category

National + Business + Higher Education

Fortune· The New York Times· Forbes· Financial Times· FOX Business· BusinessWeek· ABCNews.com· The Boston Globe· The Chronicle of Higher Education· National Catholic Reporter· Our Sunday Visitor

Healthcare + Emergency Preparedness

Becker's Healthcare· Becker's Hospital Review· Chief Healthcare Executive· Pharmaceutical Commerce· Healthcare Purchasing News· Government Technology· Emergency Management Magazine· ReliefWeb· Healthcare Business Today· Bio.News· Clinical Trials Insight

Technology + Industry

SMB Community Podcast· ChannelPro Network· Redmond Channel Partner· Business of Tech Podcast· MSP Chat Podcast· Tubb Talk Podcast· MSP Success· ChannelE2E· TR Podcast· All Things MSP Podcast

Selected experience

The Shoestring Agency

PR Director & Senior Project Manager

I led PR and media relations programs for national and global clients across healthcare, technology, nonprofits, higher education and advocacy.

My work included finding stories, interviewing experts, building media strategies, creating targeted Cision lists, writing pitches, developing thought leadership and working directly with journalists.

Sample of media placementsFortune · Becker's Healthcare · America Magazine · ReliefWeb · ChannelE2E · Redmond Channel Partner · Business of Tech Podcast · Emergency Management Magazine

Higher education has been a thread throughout my career.

Oak Knoll School of the Holy Child

Content Marketing Manager / Assistant Director, Marketing & Communications

I developed stories across web, magazine, email and podcast platforms, served as an assistant editor of Review Magazine and helped launch (and host) the school's first podcast.

I also created and wrote Stories from the Frontline, an editorial series about alumnae and alumni working through the COVID-19 pandemic that received a Gold Award in the 2021 CASE District II Awards.

Perillo Public Relations

Principal

Provided PR strategy, media relations and writing for universities, nonprofits, businesses and agencies.

Selected clientsRutgers University · Stevens Institute of Technology · Drew University · Fiore · JCPR · Hulafrog

Wesleyan University

Associate Director, Media Relations

Led national media relations for faculty experts, research, academic departments and university initiatives.

Sample of media placementsBusinessWeek · ABCNews.com · The Hartford Courant · The Boston Globe

Northeastern University

Senior Media Relations Manager

Led media relations across multiple colleges, connecting faculty expertise, research and university stories with national and regional journalists.

Sample of media placementsThe New York Times · The Chronicle of Higher Education · The Boston Globe · BusinessWeek

ABC, Inc.

Editorial Assistant

Supported corporate communications and contributed to the editorial production of ABC's internal employee magazine, INK.

PR with purpose

Magic for Maddie

This one is personal.

My family founded Magic for Maddie in honor of my niece, Maddie Schmidt, who died from DIPG, an aggressive pediatric brain cancer, at eight years old.

Today I serve as PR Chair, using my professional experience to help turn our family's loss into action.

I lead media strategy, storytelling, press outreach and event publicity and helped develop Magic for Maddie's ongoing media partnership with 22News/WWLP-TV.

Every story introduces Maddie's mission to another potential supporter, donor, advocate or family.

Featured by

22News/WWLP-TV
MassLive
The Republican
Daily Hampshire Gazette

See Magic for Maddie PR results

Selected writing

Wesleyan University

A Renaissance Murder Mystery Wesleyan Magazine Read
Clues to Health in "Smartweeds" Wesleyan Magazine Read
Building Houses and Dreams: Wesleyan Participates in Habitat for Humanity The Wesleyan Connection Read

Rutgers University

Rutgers Helps Budding Children's Authors Navigate the Literary Marketplace Rutgers Today Read
Broadening the World for Rutgers Future Scholars Rutgers Today Read
Greg and Christy Schiano Pledge $250,000 to the Rutgers Future Scholars Program Read

Oak Knoll School of the Holy Child

6 Ways to Instill Empathy and Compassion in Your Kids Read
5 Ways to Help Your Child Fall in Love with Reading Read
Stories from the Frontline Gold Award — 2021 CASE District II Awards View award
If the "Cap" Fits A signature editorial feature highlighting Oak Knoll seniors as they step out of the classroom each May to complete a Capstone Project before graduation. Read

Your story could be next.

Tell me what you're working on, and let's find out where it can go.

Let's talk