What I do

Three ways I help organizations get their stories noticed — each one hands-on, from the first idea to the final placement.

Media Relations

The right story. The right reporter. The right moment.

PR isn't about blasting a press release to hundreds of names.

It's about understanding what's interesting, why it matters and who is most likely to care.

I build targeted media strategies around the story — identifying strong angles, researching journalists and creating outreach designed to get noticed.

From the first idea to the final placement, I stay hands-on.

Media relations services

  • Media strategy
  • Story and angle development
  • Targeted pitching
  • Journalist research
  • Custom media lists
  • Cision Communications Cloud research
  • Press releases and media advisories
  • Executive and expert positioning
  • Interview preparation
  • Event publicity
  • Media follow-up
  • Coverage monitoring and reporting

Strategic Communications

Know what you want to say — and why anyone should care.

Sometimes the story is already there. It just needs sharpening.

I help organizations get past complicated messaging and identify the idea that will actually connect with people.

That might mean launching an initiative, positioning an executive, building thought leadership or finding a fresh way to talk about work you've been doing for years.

Clear thinking. Clear messaging. Better stories.

Strategic communications services

  • Communications strategy
  • Messaging and positioning
  • Campaign development
  • Thought leadership
  • Executive communications
  • Organizational storytelling
  • Launch communications
  • Special projects

Writing + Content

Make every word work harder.

PR platforms change. Algorithms change. Newsrooms change.

Good writing still matters.

My background spans journalism, higher education, nonprofit storytelling, healthcare, technology and agency PR.

I know how to take complicated information and make it clear, interesting and human — without losing the expertise behind it.

See writing samples

I write

  • Media pitches
  • Press releases
  • Feature stories
  • Q&As
  • Op-eds
  • Thought leadership
  • Executive communications
  • Web content
  • Newsletters
  • Reports
  • Magazine features
  • Profiles
  • Nonprofit and donor stories

Not sure which one you need?
Start with the story.

Tell me what you're working on, and we'll figure out the rest together.

Let's talk