PR strategy. Smart storytelling. Media that matters.

Let's get your story out there.

You're doing interesting work. The right people should know about it.

I help organizations turn ideas, expertise and impact into stories that get noticed — then connect those stories with the journalists, audiences and communities that matter.

With nearly three decades in communications, I bring senior-level PR strategy with a hands-on approach. I find the angle, sharpen the message, build the media list, write the pitch and make the connection.

A vintage manual typewriter and twin-lens camera on a weathered wooden desk.

My work has helped generate coverage in

Fortune The New York Times Forbes Financial Times FOX Business BusinessWeek The Boston Globe Becker's Healthcare The Chronicle of Higher Education MedCity News Public Health Review Chief Healthcare Executive

Plus broadcast, digital, podcast and industry media.

What I do

Media Relations

Find the story. Find the right journalists. Make the connection.

Strategic Communications

Clear messaging and smart strategy that give people a reason to care.

Writing + Content

Strong writing that makes complicated ideas clear, interesting and human.

Explore services

Senior PR thinking. Hands-on execution.

You don't hire me to create a strategy and hand it off to someone else.

I can find the story, build the strategy, research the journalists, write the pitch, handle outreach and keep the momentum going.

  • A journalist's eye for a story

    Not everything is news. I know how to identify what is — and find the angle that makes it stronger.

  • Targeted media strategy

    The goal isn't the biggest media list. It's the right one.

  • Writing that sounds human

    Clear. Credible. Interesting. No communications-by-committee language.

  • Relationships that matter

    Platforms can help you find journalists. Relationships help you work with them.

  • Experience without layers

    You get senior-level thinking and direct involvement in the work.

Good people doing interesting things.

I work especially well with:

Nonprofits Colleges & universities Healthcare organizations Research organizations Business & financial services Technology companies & associations Foundations Advocacy organizations Mission-driven businesses Executives & thought leaders Agencies needing experienced PR support Small and large businesses

Need help with one campaign? Great.

Need ongoing media relations support? Also great.

Need someone who can jump in, understand the story and start moving?

That's where I'm most useful.

Good story? Big idea? Important mission?
Let's get people talking about it.