PR strategy. Smart storytelling. Media that matters.
Let's get your story out there.
You're doing interesting work. The right people should know about it.
I help organizations turn ideas, expertise and impact into stories that get noticed — then connect those stories with the journalists, audiences and communities that matter.
With nearly three decades in communications, I bring senior-level PR strategy with a hands-on approach. I find the angle, sharpen the message, build the media list, write the pitch and make the connection.
My work has helped generate coverage in
Plus broadcast, digital, podcast and industry media.
What I do
Media Relations
Find the story. Find the right journalists. Make the connection.
Strategic Communications
Clear messaging and smart strategy that give people a reason to care.
Writing + Content
Strong writing that makes complicated ideas clear, interesting and human.
Senior PR thinking. Hands-on execution.
You don't hire me to create a strategy and hand it off to someone else.
I can find the story, build the strategy, research the journalists, write the pitch, handle outreach and keep the momentum going.
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A journalist's eye for a story
Not everything is news. I know how to identify what is — and find the angle that makes it stronger.
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Targeted media strategy
The goal isn't the biggest media list. It's the right one.
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Writing that sounds human
Clear. Credible. Interesting. No communications-by-committee language.
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Relationships that matter
Platforms can help you find journalists. Relationships help you work with them.
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Experience without layers
You get senior-level thinking and direct involvement in the work.
Good people doing interesting things.
I work especially well with:
Need help with one campaign? Great.
Need ongoing media relations support? Also great.
Need someone who can jump in, understand the story and start moving?
That's where I'm most useful.